This is an article from Google regarding a new e-book we think every business owner should read…

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

Google calls this online decision-making moment the Zero Moment of Truth — or simply ZMOT.

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Find more information about the ebook and watch more videos at http://www.zeromomentoftruth.com/

Affordable Office Interiors looked to Pfeiffer Solutions to jumpstart their online eCommerce platform. Integrating a full featured Magento store with a sleek design and focus on the office furniture industry, AGvalueseries.com was born. The Affordable Office Interiors team now manages the site.

Visit The Site

National Floor Care recognized the need for a modern online presence to promote the company’s industry leading floor care and janitorial services. Pfeiffer Solutions delivered a new WordPress site that is as clean, tidy, and professional as the services offered by National Floor Care! From a powerful back-end CMS, to a user experience that gets viewers quickly to the important information, the new nationalfloorcare.com has been a big success!

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Treasure Broker LLC came to us with the need for an updated web presence to launch their new online store. Pfeiffer Solutions equipped the start-up with a full featured premium WordPress site complete with a powerful eCommerce plugin that allows their team to manage products, inventory, promotions, shipping, orders, and more! Pfeiffer Solutions also produced a series of training videos so that the Treasure Broker team could effectively manage their own site with ease!

Visit The Site

http://www.bol.ucla.edu/services/email/popvsimap.html

http://lifehacker.com/#!110333/why-imap-is-better-than-pop

http://gmailblog.blogspot.com/2008/05/getting-gmail-anywhere-imap-versus-pop.html

Also – checkout this link to learn how to add folders to your iPad mail program!

http://ipadhelp.com/ipad-help/how-to-add-folders-to-email-on-the-ipad/

-       Turn on in view or is default in the Animation work space

-       Select later and click ‘start capture’ – sketch wont start until you click on layer object

-       Hold down space bar to temp grab hand tool

-       Layer  – transform – auto orient – select orient along path : This orients a layer in motion sketch to rotate to a specific orientation

• To fix the orientation, use the rational tool – usually this is 0, +90 for a real looking animation

-       ‘G’ Temporarily break key frame

-       special key frames (position) and tempral (speed)

-       To smooth out the speed of key frames over time use roving key frames. To apply, select all keyframes in the graph editor (by selecting the layer) and then right click on key frame and select ‘rove across time’

• This will stay hold even after you make edits

-       To keep values relative to time, select all key frames and then hold down ‘option’ and drag first or last key frame to change values

-       Remember to use motion blur to make animation more real

• Turn on for layer
• Turn on for composition

-       Holding down shift key many times multiplies something by 10 – for instance, holding shift and pushing ‘page up’ will move you 10 frames sooner in the timeline

-       For vector layers, make sure ‘continuous rasterization’ switch is turned on for layer to preserve vector qualities (looks like snowflake)

-       Remember to use hold key frames to maintain key frame value over time

3/30/11

Today I did 3 chapters of online training in a program called After Effects Apprentice. I will most likely be doing a lot more of these chapters in the days to come. I learn a great deal about short cuts in AE, key framing, composition, and the graph editor. Here are some of my notes (please note that I’m using a MAC and AE CS4.

-       Title Safe Toggle – use Apostrophe Key to toggle

-       Auto Keyframe mode in AE CS5

-       Center cut is the area that is safe for both widescreen and standard

-       Snap to grids is an option you can turn on in the view menu (can only snap to grids, not to proportional grid)

-       Live Update switch allows results to be showed as you scrub with mouse. Temp override Live Update by holding down option key while scrubbing.

-       Page Up and Page Down keys move frame by frame in timeline

-       Option on Mac and double click key frame it opens the key frame velocity dialog where you can see the speed through key frame numerically

• Influence is how long should the speed maintain before or after the key from (larger takes more time, shorter is quicker amount of time)

-       Command Key on mac and click on a keyframe will change it to Auto Bezier (smooth motion)

-       Easy Ease shortcut is F9 (need to change this in expose on a mac)

-       Easy Ease is better for endpoints and Auto Bezier for middle.

-       Command + / on mac will center any selected layer in the composition and scale it to 100%

-       When you hold ‘G’ and click on a key frame you use the ‘convert vertex tool’ to add curves to the motion path

-       Command A = select all layers and then press ‘u’ to see all keyframes

-       Diamond icon for key frame represents a linear key frame

-       To open graph editor: hold shift key and press F3

-       ‘show animated properties’ in graph editor to see all keyframes and animations

-       Hold Shift key while dragging time code indicator for ‘snapping’ to key frames

-       Pressing ‘j’ and ‘k’ keys move you between key frames

-       Press the ` key (tilda) to show current frame in full screen

-       Select all keyframe for a layer while in graph view by double clicking a layer

-       Shift/alt click a keyframe to break it

-       Press shift plus a number on the timeline to set a marker

-       Hold command key in graph editor to add a key frame

-       Separate Dimension tool in graph editor is powerful for separating x and y values

3/29/11

Working in TextMate

Today I learned how to use a new text editor tool called TextMate. Until now I’ve used the default mac program ‘Text Editor’ or Adobe Dreamweaver CS4 to edit code. This new program (30 day free trial) provided some cool features.

Here are some notes:

-       Drag Folder into TM to open project

-       Semantic is how well you describe a Website with HTML tags

-       Command + Option + Period = auto close a tag

-       To autofill with lorem text, type = lorem+tab

-       Hold option key and select up to select multiple lines to type on at once

-       <!– Notes can be typed here –>

-       side bar is usually called ‘aside’ in HTML5

-       using CSS, you can usually center something by using ‘margin: 0 auto;’

-       ‘margin: 30px auto 10px;’ means 30px top, auto left and right, 10px bottom

• works like a clock – top, right, bottom, left

-       adding an image to the background in css: html { background: black url(../images/bg.jpg); }

-       display block: defalt to 100% wide

-       list-style: none;  is the code you use remove bullets from a list in CSS